Abbott’s Magic in 1936

Abbott’s Magic in 1936

 

 

From The “TOPS” Magazine, December 1936, by Sid Lorraine: “ The first thing I must rave about, this month, is the Abbott Canadian Branch. This is the first time in many, many years the Canadian magicians have been given a break. To the many who have written asking for information about Percy’s Branch store, here’s the dope: Yes, you can order anything advertised by the Abbot Magic Novelty Company and will receive it without any Customs trouble. Thanks to this enterprising Abbott fellow, Canadians can now buy the most up-to-date, finest quality magic in the world and the Abbott Branch will take care of Customs clearance. Send your orders to the head office in Colon, Michigan, or to Mr. Stewart James, the Abbott Magic Novelty Company, Courtright, Ontario, Canada. Establishing a branch of this nature requires a lot of extra work on the part of the head office and the Canadian manager so it is up to all Canadian magicians to show Percy that you are behind him 100% by sending him your orders.”

From a 1976 thesis by Patrick West: “The 1936 Get-Together was held Sept. 12th at the Abbott factory and was referred to as the Third Annual Get-together. The partners counted the open house of 1934 as having been the first. The Saturday night show had been increased to 14 acts and the theater was enlarged. Some of the more famous magicians of the day were present in 1936, including the “Great Nichola Marvelo”, Lester Lake, who had the “biggest show in America” that year. Lake, a good friend of Abbott, directed an impromptu performance outside the magic shop on Saturday afternoon, which the public was allowed to view. The following acts appeared: Geo. Paxton, Ed Little, Bob Gysel, Al Saal, John Skinta, Percy Abbott, F. W., Thomas, Dr. Zola, Jimmy Trimble, L. L. Ireland, Joe Bert, C. L. Breindenstien, Mahendra, and Dave Coleman. In that year another aspect of the Get-Together developed when there was an extemporaneous performance for early arrivals on Friday evening. This became a standard feature of the Get-Together and is now called the Night Before Party. Two hundred and fifty magicians registered for the 1936 convention. The Saturday night show, the largest yet, included the following acts: Sid Loraine, emcee; Bob Wedertz, Recil Bordner and Percy Abbott, creations; Harry Cecil, George Paxton, illusions: Ralph W. Hull, cards; Lyman, originalities; Kathryn Elliott and Marvelo of “Burned Alive” fame; Doc Coleman in Hokum; Jimmy Trumble, artist magician; The Great Nicola.”